U of Digital
Role: B2B / B2C Content Marketing
U of Digital is an education company at the intersection of media, marketing, and technology, helping professionals stay sharp in a fast-moving industry. My work spans ad creative, campaign strategy, messaging, and paid social — all aimed at driving growth while sharpening the brand’s distinct, approachable voice.
Video Ads: Newsletter Signup Campaign
I designed and produced this series of short video ads to drive newsletter signups for U of Digital on Meta. The ads combine bold visuals, punchy copy, and silent-friendly motion.
​
I tested a range of creative angles, from direct testimonials to more playful hooks. The campaign more than doubled our weekly subscriber growth while hitting CPA goals, and remains ongoing.
Static Ads: AI Accelerator Track and CTV Course
I created a series of paid social ads to promote U of Digital’s AI Accelerator and CTV course. For AI, I used bold stats and visual humor to spotlight the gap between adoption and readiness. For CTV, I leaned on playful metaphors to make a technical topic feel clear and approachable. Both campaigns tested a mix of styles and formats, driving signups while sharpening the brand’s creative voice.
