"Random Day"
Prime Day Promo for HEADLINE
Roles: Creative Direction & Writing
A dystopian smart speaker, a subscription box of raw flounder, and a house cat from hell. Just some of the "deals" from HEADLINE Random Day.
During a marketing blitz like Amazon Prime Day, you need something special to cut through the noise. Knowing customers would be overloaded with "Prime Day Deals!", we went the opposite direction. We poked fun at the event itself.
Random Day made humor not only of Prime Day, but also of bigger trends like smart technology, subscription boxes, and subtitled dramas. Paired with an actual deal, the promo became one of our most successful two years in a row. Here are a few of my favorite Random Day offers. Please enjoy.
REVERB with Sasha™ Voice Assist $49!
REVERB connects to its virtual voice assistant, Sasha™, to play music, record conversations, study movements, and generally turn your life into a Philip K. Dick novel. Sasha™ hears you from any direction — even when you're playing loud music, whispering in codespeak, or (think that you've) disabled her microphone.
Six Month Subscription to
HelloFlounder!™ $329!
Take the guesswork out of dinner! No pesky recipes here. Just pounds and pounds of whole fish, hand-picked by craggy sea captains, and delivered to your door. Every day. All you need to do is clean, gut, debone, fillet, cook... and ENJOY! "Each day is a brand new fish!"*
* Some weeks you may receive the same fish twice or more.
Season 1 of that Acclaimed Foreign Show $19.99!
It's that subtitled drama everyone's recommending but no one's actually watched. Every time you try, you get distracted by your phone, only to remember that you don't speak Danish. So you focus on the subtitles, but that feels like homework. Finally you give up and switch to an episode of "Ultimate Beastmaster." Aaaah, that's the stuff!
Pretty sure this is a speaker, but it might be a vacuum (or both). Do you notice how everything looks the same now? The future turned out a lot blander than we expected. Anyways, whatever this is, it connects to your phone and your dog will hate it.
Smart Speaker (or Vacuum?) $149!
Scoops $5 (OBO)!
Scoops is what you might call an acquired taste (if your taste includes having chunks of flesh torn from your body). He's the perfect pet for an owner with a heart of gold who doesn't mind occasional ceiling poop. PLEASE NOTE: Scoops requires a special cat food for dermatitis (which he hates). No reasonable offer refused!